Trade Marketing Director at Alternatives, posted 2010-02-22

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  • Location: Dublin
    Company: Alternatives
    URL: http://www.alternatives.ie
  • Description:

    Alternatives is Irelands leading Marketing Talent House. We specialise in Permanent and Interim/ Contract Marketing Recruitment, Marketing Consultancy and Marketing Training (Open days and In-house). We place people in marketing roles from marketing executive level to Marketing Director across all sectors. We have the hottest clients and the best marketing roles so whether you are a product manager, brand manager, on-line genius, finance whiz or product specialist talk to us today.

    As marketers ourselves we can help you build your career.

    The Client

    Our Client a leading FMCG company is looking for a Category Marketing Controller to join their team on a permanent basis.


    The Role

    Lead, manage, coach and develop the category management team to support brand & commercial objectives

    Lead and develop the creation of category strategies with retail partners/customers

    Work closely with brand and commercial teams to ensure optimal trade plan is in place across all channels to support brand development

    Deliver optimal brand performance at point of purchase - Leverage customer relationships

    Voice of customer in the development of brand strategies

    Manage and monitor the effectiveness of trade marketing initiatives in the delivery of brand targets and brand P&L

    Ensure adequate return on investment from category management/trade marketing cost/spend



    The Candidate


    Capable and confident manager
    Excellent interpersonal and communication skills
    Good strategic thinker
    Resilient in a challenging environment
    Ability to interact at all levels within the commercial unit
    Strong personality that can inspire confidence from peers and team
    Natural leadership strengths
    Strong commercial awareness

    Skills

    Analytical proficiency
    Proven experience of dealing with senior trade personnel
    Consumer understanding
    Strong understanding of different retail channels
    Ability to work on own initiative and within a team
    Proven ability of leading a team

    Background and experience

    Significant experience in a blue chip company in UK/Irish Markets (preferably trade/channel marketing)
    A strong record of Trade Marketing achievement
    Proven experience of working within a Category Management capacity
    Degree level professional business qualification

  • To Apply :